Rice University South Asian Society
Goal: Create a new brand identity for Rice University South Asian Society.
SAS Rebrand: The Process
Rice University South Asian Society is one of campus's largest student organizations. As SAS's name began to expand outside of the university and into the Houston community, the group wanted a fresh and updated visual look that was bold and recognizable. Consultation with the Executive Board resulted in the idea to build an identity surrounding the lotus flower, an easily recognizable symbol strongly associated with South Asia.
The ideation and design process occurred over the next two months and the new logo was unveiled to the public in October of 2016 at SAS's first event of the year.