BuzzFeed | Head of B2B Marketing | New York, NY | August 2017 - Present
Responsible for BuzzFeed’s industry presence and positioning in market. Managing a team of marketers and designers working on insights-driven narrative and positioning for BuzzFeed’s brand and advertising products, go-to-market materials, internal and external tools, and industry activations that have resulted in quarter-over-quarter growth in revenue and advertiser perceptions.
Senior Marketing Associate, Marketing Coordinator, Product Marketing Intern
The Spark Group | Designer & Content Strategist | New York, NY | June 2017 - August 2017
Designing and executing digital campaigns for clients resulting in increased social media engagement, sales, and brand awareness. Responsible for account management and strategy development & execution for internal and external creative services and social media presence.
RK Creative | August 2013 - Present
Providing graphic solutions and creative strategy for clients, including The Nice Winery, Rice University South Asian Society, The Rather Prize, Rice University’s Wellbeing and Counseling Center, Rice Health Advisors, and more. Strategies and work have been implemented in online and print publications, email campaigns, and across social platforms.
Rice University, Houston, TX
B.A. in Sociology
Brand and product marketing strategy, go-to-market strategy, B2B communication, strategic planning, brand development, sales enablement, creative direction, graphic design, communication, presentation, & social media presence.
Adobe Creative Suite (including Illustrator, Photoshop, After Effects, Premiere, Lightroom, and InDesign), Microsoft Office Suite, Apple iWork & Creative Suite, Google G Suite